Decoding the secrets of high converting websites for businesses

In today's age, websites have become a priority which no business owner should ignore. Various factors goes into creating a high converting and successful website.

In this blog we will uncover insights regarding which will enable you to build websites for high conversions. The blog is structured as follows:-

• What makes a high converting website different from a regular one?

• 3 tips for creating a high conversion website

• Other Relevant Strategies from Industry Experts

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1.What makes a high converting website different from a regular one?

For a website to serve as a lead conversion tool, it needs to clearly provide the content users are looking for, load quickly and enable users to sign up for blogs, make purchases, etc.

The ultimate objective of a website is to drive revenue and if your website isn’t doing it to a great extent, it is time for you to delve into a conversion and digital marketing strategy. Partnering with a full service digital marketing agency will give you a clear picture of your website and where it lacks.

2. Three recommendations for creating a high conversion website

• Constantly tests headlines, themes and call-to-actions (CTA) on your website by performing A/B Tests. Conduct these tests for at least 1-2 months and then decide which creatives are driving better sales and revenue.

Examples of catchy and action-oriented headlines:-

1. Offer Ends in 2 hours. Click now

2. Uncover the secrets to a healthy skin with our products

3. Learn how we tripled the sales of our clients in 1 month

• Ensure your website has a clean visual look and easy to navigate

Just having information and images on your website isn’t enough. It needs to be organised so the visitor can easily locate the information. Ensure that the typography is legible. Do not use poor quality images and size them in a consistent manner so that your website loads quickly. Utilise whitespaces in content heavy areas of your website. Lastly make sure that your websites are optimised for mobiles and tablets.

• Downplay Forms

Numerous fields in the form will make it lengthy thereby frustrating website visitors. Hence it is advisable to retain only essential fields on the form.

3. Other Relevant Strategies from Industry Experts

• Display Testimonials to validate credibility and boasts more conversions

• Add a chat button/assistant

• Have a ssl certificate to ensure legitimacy of a website

• Add pain-points in titles and query submissions.

Our experts at Quest Digital can aid in increasing sales, auditing websites with our proven strategies. Contact Quest Digital to see how we can solve your marketing problems with our range of digital marketing services.