Sobah Drinks
20% Increase In sales within 6 months
Quest Digital Services Used
Social Media Advertising
Paid Advertising
Overview
Sobah drinks is breaking the stereotype of socialising sober by producing non-alcoholic beverages which taste like alcohol. Sobah drinks partnered with us to increase brand visibility and purchase intent as well as to gain insights about the progress of its campaign. Over 18 million Facebook impressions, 44% instagram engagement rate, were the outcomes of our combined organic and paid social efforts.
​
To raise the clients brand awareness and social media engagement, our team created a variety of content such as store highlights, testimonials and seasonal themes which generated fantastic results.
The Results
+20%
Increase In Sales
+44%
Instagram Engagement
+231%
Email Subscribers
Meta Results
1.9M
Ad Engagements
2K
Post Shares
+900
Video Plays
+11S
Average View Time
The Execution
The client initially wanted our assistance because they weren't sure what they were looking for. In order to meet the objectives of the customer, our social media team developed a variety of campaigns and adjusted their strategies as needed. These included video campaigns, store highlights and engagement campaigns.
​
Using social media to tell a compelling story, we were able to increase purchases by moving away from product features and pricing and focusing on lifestyle outcomes.
​
​Our ad strategy involved retargeting cold audiences with other assets based on their watch rate after they watched our anthem video
​
In addition, we keep helping the client launch their new product by sharing recipes that show customers how to utilize the beverage for culinary purposes than just as an instant beverage. In order to keep the client informed about metrics and give them confidence in the advancement of their campaign, Quest Digital provides them regular updates, thorough monthly campaign reports, and mid-month touchpoints.