Joonify Assessment Platform
4.6x Return on Ad Spend
Quest Digital Services Used
Social Media Advertising
Pay-Per-Click Marketing
Overview
Joonify is India's first platform to provide assessment based learning courses. Their primary goal was to increase sales along with 3x return on ad-spend. Quest Digital marketing agency took over their advertising in March 2023 and we launched two campaigns next month. Within 2 months of launch we delivered a 4.6 Return on Ad Spend (ROAS).
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We continuously optimised and refine the campaigns and hence exceeded clients expectations. We delivered a 5.8 ROAS in June and 7.8 ROAS in August.
Our strategy was to focus on middle of funnel to direct new visitors to the educational section of the website such as blogs and about us page. We also focused on targeting bottom of funnel users.
The Results
2665
Signups
5.4%
Conversions
200%
Increase in Website Purchases
Social Media Results
8973
Clicks
4.8%
Overall Return on Ad Spend
65%
Landing Page Views
280%
Website Purchase ROAS
The Execution
We first performed an account audit for the clients and then presented them with opportunities within a 90 day period.
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Created lookalike audiences for the campaigns
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Sending retargeting emails to website visitors
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Executed on-page seo
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Setting up non branded and branded search campaigns.
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To improve Google quality score we utilised negative keywords as filter, tested various types of keywords and spent on long tail keywords.