Mesmerise India Jewellery & Accessories
176% Instagram Engagement
Quest Digital Services Used
Social Media Advertising
Pay-Per-Click Marketing
Overview
Mesmerise India teamed up with us, to decrease or maintain its cost per acquisition along with increasing purchases.
within the second month, 45% increase in purchases and 4% reduction in cost per acquisition.
As we started off managing the client's account, we faced increasing competition, seasonality and increasing costs on several advertising platforms. Some of the options which would be successful had extremely high CPA metrics so we had to be very careful and bringing about any changes do no costs the CPA to increase. We established rules to slowly scale mesmerise's marketing spend. We also did retargeting campaigns along side testing different creatives.
The Results
43.6%
Purchases
4%
Reduction in CPA
82.6%
Conversions
Social Media Results
21.2%
Reduction in Cost Per Click
76.7%
Landing Page Views
12.4%
Reduction in cost per landing page view
3.6%
Reduction in cost per purchase
Pay Per Click (PPC) Results
31.2%
Impressions
65.7%
Clicks
45%
Reduction average cost per click
110%
Increase in conversions
The Execution
We first performed an account audit for the clients and then presented them with opportunities within a 90 day period.
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Adding video to the campaign
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Removing overlap in target groups
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Adding better tracking parameters
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Adding customer testimonials on landing pages
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Updating page titles and meta description
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Location Targeting
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Email Marketing