Axel Arigato

+126% Revenue QoQ

Quest Digital Services Used

Paid & Organic Social Media

Paid Advertising

Search Engine Optimization

Email Marketing

Overview

Axel Arigato is a D2C brand having physical stores across UAE and Europe as well as serving 138 countries online. When they approached us Smart Shopping campaigns were under optimized, spent on inefficient keywords, and not capitalizing on machine learning and ROAS.

Our web development team worked diligently to match the website design and colors to the email templates in order to create a seamless experience for the end customer. To achieve the client's goal we expanded our campaigns to include seo and social media.

Quest Digital identified three growth opportunities: Efficiency of NB & Shopping Spend, expanding NB opportunities for top of funnel, and A/B Testing Expansion on Emails, aiming to increase Paid Spend efficiency.

In comparison to Q1 performance, Quest Digital has been able to dial in branded search for greater returns at lower spend while driving new customer acquisition and incremental revenue through non-brand search.

Our marketing campaigns delivered + 126% QoQ Revenue, a 122% increase on ROAS, and a 347% increase in new website visitors.

The Results

+126%

Revenue QoQ

122%

Increase on ROAS

347%

Increase in New Website Vistors

26%

Unique purchases

The Execution

Our team audited the clients website and digital strategies and found key areas of improvement across platforms.

Developing content with relevant keywords.
Enhancing Google Business Profile.
Adding accessories as branded keywords and bidding on them.
Segregating audiences and retargeting warmer audiences to encourage purchases.
Targeting non-branded keywords.
Running Google shopping ads.

Posting 2 FB/Insta reels per week.
Maintaining consistent design across several marketing channels.
Setting up extra feed to bifurcate products based on age, gender and fabric.
Email Marketing