Blinkist
+208% Increase In Sign-Ups
Quest Digital Services Used
Data Analytics &
Measurement
Pay-Per-Click Marketing
Overview
Blinkist is a book summarising subscription based service which contains over 8000 titles summarised in 15-minute read. When they reached out to us, they wanted to optimize digital marketing channels around high value sign-ups, LTV, and brand lift studies. In addition they wanted to have measurement systems setup to adequately target high intent audiences which in turn will be a revenue driver. Lastly they wanted their growth marketing initiatives to complement other strategies such as CTV and offline media.
Results
+208%
Increase in High Value Sign-ups
-55%
Paid Search CPA
65%
Increase in Revenue
+130%
App Downloads
The Execution
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We conducted a series of incrementally tests to establish baselines.
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We conducted iterative brand lift studies for channels such as Youtube, CTV and Audio.
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Analysed data to get insights on creatives, bidding and audiences.
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Developed a tiered approach for audiences and opportunities to establish balance between bids and ROAS.