Zuzka Light
159% Increase In Email Open Rates
Quest Digital Services Used
Email Marketing
Overview
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Zuzka Light, a leading fitness creator known for her memberships and nutrition plans, partnered with Quest Digital to overhaul her struggling email marketing. With low open rates, high spam complaints, and no automation in place, she needed a complete transformation. We rebuilt her email strategy from scratch—introducing fresh designs, implementing 7 essential automated flows, and resolving deliverability issues. The mission: turn email into a powerful revenue driver, re-engage her audience, and fuel steady membership growth.​
Execution Strategy
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We completely rebuilt Zuzka Light’s email marketing system, transforming an underperforming channel into a powerful driver of membership growth. Quest Digital laid a strong foundation of automation, restored deliverability, and reignited campaign performance. Every piece was strategically crafted to convert leads, re-engage former customers, and generate sustainable revenue.
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Lifecycle Flows and Segmentation
Automated flows such as Welcome, Winback, and Abandonment were implemented to convert both new and inactive users—boosting customer retention and expanding memberships.
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Campaign Strategy and Execution
We developed campaigns to rebuild sender reputation, rewarm audiences, and drive conversions during key account recovery phases.
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Performance and Platform Optimization
From fixing deliverability issues to adding smarter lead capture tools, our work ensured emails reached the inbox. Plus, we structured Klaviyo to scale alongside Zuzka’s fitness app launch.
Key Points Of Work
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Created a complete suite of custom-branded email templates tailored to Zuzka's brand.
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Deployed 7 automated flows, including Welcome, Winback, and Cart/Browse Abandonment sequences.
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Resolved deliverability challenges by implementing IP warming and correcting DNS configurations.
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Improved sender reputation by properly categorizing emails as marketing or transactional.
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Integrated a high-performing website pop-up to boost lead capture
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Established a scalable Klaviyo setup, ready to support dynamic integrations with Zuzka’s upcoming app.
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Executed targeted campaigns designed to assist IP warming and drive subscriber engagement.​
Results
-52%
Drop In Spam Complaints
+159%
Open Rates
+23%
Leads Converted To Paying Customers
+34%
Increase In Subscriber List