Tvacha
Business Branding, Logo Design & Website
Quest Digital Services Used
Logo Design
Website Design
Business Branding
Overview
Tvacha, is an cutting-edge and natural skincare branding. By blending meticulously chosen natural elements with the most up-to-date scientific breakthroughs, we have developed a line of opulent and efficient products. They came to Quest Digital to develop a brand identity which will reflect their stewardship for environmentally sustainable product.
Brand Direction
Utilizing a variety of visual aids, we brought our proposal to life and showcased multiple concepts for the Tvacha brand. Each direction was distinct from the others, providing our client with diverse options to consider. This approach not only allowed for input from the founde, but also ensured their buy-in at the inception of the concept. Once a concept was selected, our focus shifted towards tangible deliverables necessary for building out the brand. Ultimately, the chosen brand board perfectly captures the essence of Tvacha with its vibrant and warm colors reminiscent of India, paired with sleek and modern Asian-inspired designs.
Logo Design
The evolution of the tvacha logo encapsulates a profound narrative rooted in tradition and sustainability, meticulously designed to resonate with its core values.
Three Logos to Choose From
The first logo features intricate depictions of natural leaves, symbolizing the traditional Ayurvedic practices that lie at the heart of the brand’s ethos; this visual element not only evokes authenticity but also celebrates nature's bounty as essential to holistic wellness.
Transitioning to the second iteration, where a pyramid replaces the letter 'A', there is an intentional emphasis on preservation—reflecting stability and strength while underscoring tvacha's commitment to sustainable sourcing and eco-friendly solutions. This geometric form signifies a foundation built on ethical practices, ensuring that every product upholds environmental integrity.
The third logo introduces a neem leaf, which serves as a powerful emblem of local heritage and cultural significance; it reinforces legacy through its representation of local flora known for its medicinal properties—evoking respect for traditional knowledge passed down through generations.
Website Design
In the beginning of the website project, we requested our client to fill out a creative questionnaire containing essential details for the project. This included specifying the user's objective, highlighting key menu items, outlining the scope, discussing desired features for location pages, and identifying necessary external links for online ordering and rewards. Armed with this information, our team then gathers to brainstorm and sketch potential designs for the website in order to better understand its requirements.
The creation of Tvacha's website required careful strategy. With multiple user goals to consider, our main focus was on guiding users towards viewing the products, ordering online, or sign up to the blog. To achieve this, we strategically placed top tier buttons in a z formation across the page and included product photography and a brief description of what sets Tvacha apart from others.
Project Closeout
To closeout the project, we provided our client with the site files for safe-keeping, and moved on to work with them on a subsequent project.