TutorBright
Scaling High-Quality Lead Generation for Personalized Test Prep Programs
Quest Digital Services Used
Paid Advertising
Overview
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TutorBright is a leading U.S.-based tutoring provider specializing in personalized SAT, ACT, SSAT, and standardized-test preparation. Known for its customized learning plans, dedicated 1:1 tutoring, and a results-driven curriculum, the company has become a trusted partner for families seeking structured, high-quality academic support.
With rising competition in the online test-prep space and increased demand for personalized learning, TutorBright partnered with Quest Digital to optimize its paid media strategy across Google, Meta, and webinar funnels. The goal was to increase high-intent leads, reduce CPL, improve lead quality, and scale enrollments—without compromising profitability or ROI.​
Challenges
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1. Rising Ad Costs & Creative Fatigue
​Higher CPCs and declining engagement made scaling more challenging.
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​2. Intensifying Competition
Brands like Princeton Review, Kaplan, and PrepScholar aggressively bid on competitive search terms.
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3. Uneven Platform Performance
Automated campaign types—especially PMax—were inconsistent due to limited signal data.
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Execution Strategy
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1.Live Webinars: Improving Show-Up Rates & Lead Quality
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TutorBright’s live webinars were already strong conversion drivers, but rising CPL and show-up drop-offs hindered scale.
Quest Digital implemented:
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segmented pre-webinar messaging by lead source
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enhanced reminder flows
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audience-specific content hooks
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optimized landing page messaging
These improvements contributed to 60%+ QoQ revenue growth and stronger attendee engagement.
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​2. Evergreen Webinars: Content Refresh to Restore Scale
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Performance for evergreen webinars declined due to audience saturation.
Quest Digital executed:
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new creative cycles (video, parent-focused messaging, value-first angles)
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expanded audience targeting
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fresh ad copy testing
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broader prospecting for off-peak academic months
ROAS dipped slightly but remained profitable and scalable.
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3.Meta Ads: Full-Funnel Restructuring for Volume + ROIs​
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Mid-Funnel (MOF)
Parents actively researching tutoring and test prep.
Messaging emphasized:
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personalized learning plans
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flexible scheduling
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TutorBright’s instructor quality
Bottom-Funnel (BOF)
Decision-ready families comparing options.
Messaging included:
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results-based outcomes
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testimonials
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score improvement highlights
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4.Google Ads: Intent-Based Segmentation & Precision Bidding
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TutorBright’s strongest performance came from Google Search. We:
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segmented keywords by intent (informational vs transactional)
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aggressively protected branded search from competitor bidding
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optimized landing pages for higher conversion rates
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tested Max Conversions vs Max Conversion Value bidding
Google ROAS consistently exceeded 5–6x, peaking at 9.5x in Q4.
Results
+47%
Increase in Course Purchase Conversion
-46%
Decrease In Cost Per Conversion
+21%
Increase In Webinar Sign-ups
+35%
Increase In overall conversion rate