Stratus Meridian
640% increase in organic traffic
Quest Digital Services Used
Search Engine Optimization
Overview
Stratus Meridian, a technology company specializing in API management and developer-focused solutions, approached us after seeing a decline in inbound enquiries and developer engagement. A deeper analysis revealed that several competitors had been actively strengthening their online presence and investing heavily in SEO and technical content, causing Stratus Meridian’s visibility to drop. Their search performance had weakened, organic traffic was declining, and the decrease in inbound leads was beginning to affect their sales pipeline and operational momentum. It became clear that the digital gap between them and their competitors was widening—and needed to be corrected quickly.
Execution Strategy
To help Stratus Meridian attract higher-quality leads, increase developer sign-ups, and regain search visibility, we created a targeted strategy focused on strengthening their content, SEO foundation, and online authority.
We began with comprehensive keyword research to identify the terms and topics that would help Stratus Meridian rank more effectively for solutions related to API development, integration platforms, developer portals, and enterprise API management. We conducted a full website audit alongside competitive analysis to uncover quick-win opportunities that could generate early traction.
Next, we reviewed all existing website content on a page-by-page basis. We identified areas where the content lacked depth, failed to match developer search intent, or was missing the technical accuracy needed to compete in the API ecosystem. We corrected duplicate content issues, removed outdated or spam-like links, fixed meta tags across the site, and advised the team on conversion optimization to improve user flow and engagement.
We then produced a complete set of new, high-quality technical content enriched with naturally integrated keywords. This included updated service pages, clearer API-related explanations, improved developer-focused messaging, and value-driven educational material designed to position Stratus Meridian as a leader in their space. Once approved, we supported the implementation of all new content across the website to ensure proper indexing and performance.
To strengthen authority and credibility, we launched a structured link-building campaign. We secured placements on reputable technology and API-focused platforms, helping boost Stratus Meridian’s domain authority. We also helped them earn significant PR backlinks from well-known tech publications, improving both search rankings and brand perception.
Results
+111%
Increase in monthly enquiries
+47%
Increase in keyword visibility
+22%
Revenue attributed to organic
+640%
Increase in organic traffic