River Apothecary
1100% increase in online sales within 8 months
Quest Digital Services Used
Search Engine Optimization
Overview
Our client operates in the candles, aromatherapy, and home-fragrance niche, offering premium scented candles, essential-oil blends, and wellness products through their online store. Their goal is to help customers create calming, sensory-rich environments at home.
When the client approached us, they already had:
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A beautiful, well-designed eCommerce website
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A strong product line with clear branding
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A growing base of repeat buyers
However, their SEO performance wasn’t aligned with their brand potential. Organic visibility was low, content was not optimised for search intent, and technical SEO issues were limiting their reach.
Execution Strategy
Approach 1 — User Experience Optimisation
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Refined product page layouts and image placements for better storytelling
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Adjusted colour contrasts and spacing to enhance visual flow
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Made phone numbers and email addresses clickable for mobile visitors
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Enlarged key font elements for improved readability
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Enhanced CTA boxes with subtle shadows to increase click-throughs across the store
Approach 2 — Technical SEO & Auditing
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Managed Google indexing to ensure outdated pages were fully removed
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Eliminated duplicate pages and updated the XML sitemap within robots.txt
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Removed obsolete meta keywords
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Cleaned up old HTTP pages and unnecessary URL parameters to reduce index bloat
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Specified necessary parameters directly in Google Search Console
Approach 3 — Content Review & Keyword Research
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Identified and resolved duplicate content on category and product pages
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Wrote unique, sensory-driven product descriptions that aligned with search behaviour
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Conducted in-depth keyword research for candles, aromatherapy, wellness rituals, and gifting
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Ensured all content was search-engine friendly and semantically rich
Approach 4 — On-Page Optimisation
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Reviewed every page for exact-match and partial-match keyword opportunities
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Benchmarked pages against the top competitors ranking for similar terms
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Analysed competitor backlink profiles, page titles, and H1 structures
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Optimised loading speed and performance to match (or outperform) higher-ranking competitors
Results
+100
Keywords ranking on page 1
+300
Keywords in top 3 positions
-65%
Abandoned carts dropped
+378%
Increase In Online Traffic