The A-Z of How SEO & Paid Search can work together

Search engine optimization (SEO) and Paid Search frequently work in isolated domains. Nevertheless, when these 2 strategies team up, it can have numerous benefits to the advertisers.

Advantages of Paid Search that SEO Campaigns can borrow

In a course of few weeks, paid search campaigns can collect data and insights in regards to keyword performance. SEO campaigns can thus utilise this data to get a hold on current trends early in the game by using significantly less budgets. In addition to that, advertisers have a clear picture of great converting keywords. These can then be fed in seo campaigns to create relevant and up-to-date content.

Advantages of SEO which Paid Search campaigns can borrow

SEO takes into consideration the big picture, putting its resources in keywords and catchphrases which may not deliver prompt outcomes but will contribute in long-term success. Thus, paid search can embrace a comparable methodology, focusing on short-term and long term keywords. This can aid you to keep your cpc and outshine your competitors.

SEO targets people in first 3 stages of sales funnel. This high quality content can be passed onto to make a great ad copy which will resonate with audiences.

Site speed determines an users experience of landing pages. This will lead to either increase or decrease in cpc’s. Site speed plays a major role in conversion. When a page loads slowly, then user moves on to another website.

When seo and paid search works together, they achieve a degree of synergy that leads to achievement.By gaining from each other, the aforementioned strategies can make a more significant, easy to use experience that drives both organic and paid traffic.

Assuming that you are hoping to consolidate the power of seo and paid search, feel free to reach out to Quest Digital to support you to drive more profitable growth in 2023.