Plantaway Oat Drink

86% increase in sales in 3 months

Quest Digital Services Used

Google Ads

Social Media Marketing

Overview

Plantaway, a burgeoning plant-based food brand in India, faced the challenge of establishing itself in a market dominated by traditional dairy products and a few established plant-based alternatives. Despite offering a range of products, including oat and almond milks, meat alternative, and diary free ice cream, the brand struggled with limited brand recognition and consumer awareness. The goal was to differentiate Plantaway in a crowded market and build a strong, and loyal customer base.

Goals

1. Building Brand Awareness:

Educating consumers about the benefits of plant-based milks and introducing them to Plantaway's offerings.

2. Driving Sales Growth:

Converting awareness into purchases, especially in key markets like Mumbai, Delhi-NCR, Bangalore, Chennai, Hyderabad, Pune, and Ahmedabad.

3. Enhancing Customer Retention:

Encouraging repeat purchases and fostering brand loyalty.

Our Strategies

Phase 1: Brand Awareness

Platform Selection: Utilized Meta (Facebook and Instagram) and YouTube for targeted advertising.

Audience Targeting: Focused on health-conscious individuals, vegans, vegetarians, and flexitarians in urban centers.

Creative Approach: Developed engaging content highlighting the benefits of oat mylk, such as its dairy-free, gluten-free nature and vitamin enrichment.

Phase 2: Conversion Optimization

Google Search Ads: Targeted keywords related to plant-based milks and dairy alternatives.

Email Marketing: Implemented automated email sequences to nurture leads and encourage repeat purchases.

Website Optimization: Enhanced the user experience to facilitate easy navigation and checkout processes.

Phase 3: Subscription Model Introduction

Subscription Offering: Introduced a subscription model to encourage long-term customer loyalty and consistent sales.

Customer Engagement: Offered incentives for subscribers, such as discounts and exclusive content.

Results

6.5Pts

Brand Lift

+80%

Increase In MoM Sales

94%

Increase in YoY Sales

26%

Increase In Customer Retention

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