Pirongs
28% revenue growth through email marketing
Quest Digital Services Used
Email Marketing
Overview
Founded in the early 1960s, Pirongs has long been the trusted academic diary brand for schools and teachers across the UK. Traditionally focused on direct sales to schools, recent cuts to education budgets opened up an opportunity to explore a direct-to-consumer (DTC) model. To support this shift, Pirongs began searching for a reliable partner to help grow this new arm of the business.
At the time, their email marketing efforts were minimal—limited to just a few campaigns annually, with no automation in place. Aware of email’s untapped potential to drive business growth, Pirongs reached out to Quest Digital to develop a full-funnel email lifecycle strategy aimed at converting and retaining more DTC customers.
Execution Strategy
We began by conducting a comprehensive email audit to evaluate channel performance and uncover growth opportunities. Based on our findings, we crafted a tailored, streamlined lifecycle marketing strategy.
Given the seasonal nature of calendars and diaries, a key focus was how to shift consumer behavior beyond the traditional annual buying cycle and encourage more frequent purchases.
To support more sophisticated automation and segmentation, we migrated Pirongs from Mailchimp to Klaviyo. With this move, we also introduced a fresh visual identity for email through a beautifully designed template that struck the right balance between branding and conversion.
Next, we developed and launched key automated flows, including a subscriber welcome series, customer winback, cart and browse abandonment, category cross-sells, and a post-purchase thank-you series.
Understanding Pirongs’ audience—primarily academics—was essential. We built a custom Typeform quiz integrated with Klaviyo to identify whether subscribers were teachers, students, professionals, or home users. This enabled more personalized, relevant messaging and a stronger brand experience.
Given the prior lack of campaign activity, improving list health became a priority. We implemented regular list cleaning and introduced a sunset flow to automate disengagement handling.
Finally, we partnered with Pirongs to create a six-month content calendar that aligned email campaigns with website updates, promotional plans, and content strategy. We handled every aspect of the email program—design, copy, build, segmentation—to drive deeper, more personalized customer engagement.
Results
+90%
Open Rate
+53%
Flow Revenue
+21%
Increased Revenue From Email Campaigns
38%
Increase In Subscriber Rate