Mikasa Doors
+650,000 monthly visitors within 8 months
Quest Digital Services Used
Paid Advertising
Overview
Mikasa Doors & Frames offers factory-finished, ready-to-install door sets designed to suit every room and application. Available in multiple configurations—including individual leaves, frames, and complete door sets—every component is engineered to work together seamlessly. Each door set is certified for performance, delivering outstanding durability, reliability, and lifecycle resilience. Mikasa’s products are created to provide a fully coordinated, fit-for-purpose solution, making them the ideal choice for anyone seeking premium-quality doors.
Challenges
1. High Volume of Spam Leads
Mikasa Doors faced a growing influx of spam and bot-filled form submissions. These low-quality leads diluted the pipeline and interfered with campaign optimization, confusing the algorithms and reducing efficiency.
2. Improving Lead Quality
The team needed a structured approach to attract high-intent users—homeowners, contractors, and architects—to ensure that marketing efforts translated into actionable sales opportunities.
3. Scaling Marketing-Qualified Leads (MQLs)
To support aggressive sales targets, Mikasa needed to significantly increase the number of qualified leads entering their funnel.
4.CRM Data Management Issues
Before fully integrating HubSpot CRM, lead tracking and segmentation were inconsistent, making it challenging to analyze data and optimize campaigns.
Execution Strategy
1. Structured Rollout of Performance Max Campaigns
We implemented Performance Max campaigns in a phased and controlled manner.
By focusing on users who were renovating or constructing homes—and showing interest in premium home improvement solutions—we helped Google’s algorithm better understand Mikasa’s ideal customer profile.
This approach allowed us to drive lower CPCs while maintaining strong conversion rates, helping us reach efficient CPAs as low as Rs.1200
2. Honeypot & reCAPTCHA for Spam Prevention
To reduce spam leads, honeypot fields and reCAPTCHA validation were incorporated into all inquiry forms.
This helped:
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Block non-genuine leads
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Clean the dataset for better algorithm training
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Improve targeting for high-intent prospects
3. CRO-Driven Form & Landing Page Improvements
We refined form fields to collect more specific and valuable information from users.
This helped:
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Improve conversion quality
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Provide sales teams with actionable context
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Guide algorithms toward more qualified audiences
The enhanced landing pages contributed to higher conversion rates and better-quality submissions.
4.Regular Customer List Updates
Frequent updates of customer lists allowed us to:
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Build high-quality lookalike audiences
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Target users similar to recent purchasers
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Improve campaign efficiency and focus
This ensured our targeting remained aligned with real-time buying patterns.
Results
+52%
Increase in MQL-to-SQL Conversion Rate
-21%
Reduction in CPA
+124%
Growth In New Customer Acquisition
+40%
Increase In Qualified Leads