Janessa Leone
Generated $1.4M+ in 3 Months
Quest Digital Services Used
Google Ads
Social Media Marketing
Overview
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Janessa Leoné is a luxury e-commerce designer known for timeless, minimalist hats, bags, and accessories. While her collections are featured in high-end retailers like Neiman Marcus, & Nordstrom, the brand aimed to strengthen its direct-to-consumer presence and drive more sales through its own website. To support this initiative, Janessa Leoné planned to use the brand’s Birthday Sale as a strategic launch point to grow its customer base and boost online revenue.
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With the help of Quest Digital’s full-funnel digital marketing strategy, Janessa Leoné saw record-breaking success—generating over $1.4 million in online revenue with a 3.7x total ROAS. The campaign’s success was fueled by precisely targeted remarketing, personalized creative assets, an optimized product feed, and a diversified advertising approach. These efforts significantly increased brand visibility, engaged new audiences, and drove high-value repeat purchases through the brand’s direct-to-consumer channel.
Platforms Leveraged
​1. Google Ads
2. Youtube Ads​​​
Challenges
​ 1. Lack of direct to consumer leverage
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One of the key marketing challenges for Janessa Leoné is the limited strength of her direct-to-consumer (DTC) channel. While the brand enjoys placement in high-end retailers such as Neiman Marcus and Nordstrom, its own e-commerce platform has yet to fully capitalize on its potential reach. This restricts Janessa Leoné’s ability to engage directly with customers, build lasting relationships, and control the full brand experience.​
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2. Lack of brand loyalty
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Many customers do not see Janessa Leone as it’s own independent brand but rather have purchased it from a large department store. This could lead to a lower likelihood of repeat purchases and reduced revenue for the company. Additionally, the target audiences are more upscale and have certain affiliations with competitor’s brands and may not be willing to adapt to another brand.
Our Strategies
​ Targeted Remarketing to Sale Purchasers -Youtube
Quest Digital leveraged YouTube remarketing to re-engage past customers who had made purchases during the previous year’s Janessa Leoné sale but hadn’t returned to the site since. The team deployed tailored video ads showcasing new product collections, exclusive offers, and limited-time promotions to draw these customers back to the site and encourage repeat purchases.
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Enhanced Creative Implementation
​Quest Digital developed visually compelling Discovery and Display ad creatives with a strong focus on product appeal. Drawing on historical sales data and insights from previous years' performance, the team strategically featured the brand’s best-selling items to maximize engagement and conversion. In addition to proven favorites, the creatives also highlighted new product collections, specifically targeting returning customers who may not have been exposed to the latest offerings introduced over the past year.
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Performance Max/Shopping Campaigns
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To boost brand visibility, Quest Digital optimized Janessa Leoné’s product feed to ensure it featured accurate, relevant, and up-to-date information for all items included in the sale. The team also refined product titles and descriptions to align with high-intent search queries, making it easier for potential customers to discover and engage with the products they were actively searching for.
Results
+204%
Increase In Orders
$400k+
Monthly Revenue
3.7x
Return On Ad Spend
46%
Increase In YoY Revenue