Happy Jars
65% Growth In Instagram Followers
Quest Digital Services Used
Social Media Marketing
Overview
Happy Jars is a Delhi-based clean-label food brand specializing in preservative-free peanut and almond butters. The brand emphasizes wholesome ingredients and aims to offer products that can be consumed directly from the jar without guilt. Their product line includes various flavors of peanut and almond butters, catering to health-conscious consumers.
Brand Pillars:
1. Health-first: No refined sugar, clean ingredients
2. Fun & Relatable: Quirky voice, everyday moments
3. Indian-grown, Global-standard
4. Transparency & Trust
Platforms Leveraged
1. Instagram
2. Facebook
Objective
Increase online sales by 30% during Q2
Our Strategies
4-Week Reel Campaign
Educational Campaigns such as "Whats In Your Jar" and "7 Day Healthy Dessert"
showcasing recipes, gym bag essentials, mood lifts.
Influencer collaborations with clean-eating micro-creators & moms
Launched #HappyHack Challenge – best creative use of nut butter
Giveaway every Sunday: “Guess the flavour – win a jar”
Results
+204%
Increase In Orders
120%
Website Traffic From Social
2x
Brand Mentions
62%
Instagram Followers