Giddh
300% increase in organic traffic in 4 months
Quest Digital Services Used
Search Engine Optimization
Overview
Giddh, a cloud-based accounting and inventory management software from India, enables small and medium businesses to efficiently manage invoicing, billing, inventory tracking, bank reconciliation, GST filing, and financial reportssuch as P&L, balance sheets, and cash flow statements.
To strengthen its position in an increasingly competitive SaaS ecosystem, Giddh partnered with Quest Digital to build a scalable, diversified, and future-proof content engine — one capable of outperforming competitors and standing strong against the surge of AI-generated content.
Execution Strategy
Phase 1: Building Authority for Non-Branded Accounting Searches
While Giddh ranked strongly for branded keywords, it struggled with broader, non-branded queries related to accounting, GST, inventory management, invoicing, and financial reporting.
Competitors with sophisticated content ecosystems dominated these searches, leaving Giddh less visible in crucial research and comparison stages of the buyer journey.
Without robust long-form, educational content, establishing expertise and building trust among SMEs was difficult.
Phase 2: Ranking for High-Intent Software Keywords
High-intent keywords such as “best accounting software in India,” “GST billing software,” “inventory management software,” and comparison-led queries were primarily dominated by aggregator sites and major SaaS competitors.
Because Giddh lacked listicles, buying guides, and comparison content, it struggled to capture traffic from users closest to conversion — resulting in lost visibility and leads.
Phase 3: A Diversified, Scalable Content Engine
Quest Digital partnered with Giddh to uncover search opportunities, build a high-impact content strategy, and scale a content engine that consistently drives thousands of qualified organic visits each month.
The approach included:
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Deep keyword mapping across finance, GST, accounting, and inventory clusters
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Long-form educational blogs
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Product-led and use-case-based content
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Comparisons, listicles, and buying guides
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Glossary pages and schema-rich informational content
Results
+160%
Increase in demo requests
+450%
Increase In Keyword Footprint
+35%
Revenue attributed to organic
+300%
Increase in organic traffic