Ripley Rader

142% Revenue Increased From Email Marketing

Quest Digital Services Used

Email Marketing

Overview

Ripley Rader, a Los Angeles–based fashion brand known for using premium fabrics to design inclusive, stylish clothing for women of all ages and body types, partnered with Quest Digital to revamp their email marketing strategy.

Unsatisfied with the performance and look of their previous email campaigns, Ripley Rader approached Quest Digital with the goal of enhancing their email branding to match top competitors, expand their reach, and drive higher revenue.

Execution Strategy

Enhanced the client's email brand presence through custom-designed templates aligned with current fashion industry trends and best practices.
Launched high-performing automated flows during the initial setup phase, followed by continuous campaign management and optimization.
Applied list hygiene techniques to remove inactive contacts and improve overall deliverability.
Developed a strategic segmentation approach to personalize campaigns for targeted audience groups.
Boosted subscriber growth through revamped sign-up forms and a compelling Welcome Series.
Created a detailed monthly content calendar outlining campaign timelines and creative direction.