Daily Senses

Execution Strategy

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Phase 1 — SEO Audit

Before building any strategy, we conducted a detailed SEO audit.

• We discovered:

• Almost zero optimized content

• No link-building history

• Weak category and product page structure

• Missing keyword mapping

• No topical authority in the bath-care space

• The positive insight?
  ➡️ The website was in a perfect position for exponential organic growth once SEO foundations were implemented.

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Phase 2 — Keyword Research & Opportunity Mapping​

We then performed an in-depth keyword research exercise. We focused on:

• Shower gel–related keywords

• Bath salt benefits

• Body wash comparisons

• Skincare-in-bath niche terms

• Seasonal gift set searches

• Ingredient-based keywords (shea butter, lavender, citrus blends, etc.)

• We identified keywords the brand was partially ranking for but not yet on page 1 — the “quick win” keywords.

• Next, we flagged category pages, product pages, and potential blog topics that would offer maximum impact.

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Phase 3 — Competitive Gap Analysis

​We compared the brand’s ranking keywords with major competitors in the personal-care space.

Since competitive reports often include unrelated products, we collaborated closely with the client to filter:

• Relevant ingredient-based keywords

• Product-scent–based keywords

• Bath ritual & self-care topics

• Giftable product keywords

• This process helped us uncover high-intent keywords that could drive conversions, not just traffic.

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Phase 4 — Scaling with content + link building​

With a strong content base, we moved into a deeper link-building phase:

• Strengthened category pages (shower gels, body washes, bath salts)

• Boosted internal linking across products

• Published more informational and comparison-based content

• Optimised product descriptions for search intent

• This pushed Google to start ranking the site higher for competitive bath-care and shower-gel keywords.