Cultiver
Shopify Website Development
Quest Digital Services Used
Pay Per Click
Overview
Cultiver is a premium linen and home-textile brand that required a custom-built Shopify storefront that supports luxury positioning, high-intent shopping journeys, and international fulfilment. They partnered with Quest Digital to build a high-performance, luxury-focused Shopify storefront that could better reflect the premium quality of their products while improving the overall shopping experience. The objective was to enhance product discovery across bedding, dining, living, and bath categories, streamline navigation, and support both Australian and international sales growth. Quest Digital also aimed to optimise conversions by refining the cart and checkout flow, integrating advanced Shopify features such as faceted filters, enriched PDP sections, smart bundling, and predictive search. Additionally, the partnership focused on strengthening brand storytelling through custom-designed Shopify sections and lifestyle-led UI elements, while ensuring backend efficiency with seamless integrations for loyalty, reviews, CRM, inventory, and automated email flows.
Execution Strategy
Phase 1 — Custom Shopify Theme Development
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Built a fully responsive, minimalistic, luxury-aligned theme.
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Custom sections and blocks created for:
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Multi-image hero banners
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Lifestyle storytelling sections
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Modular product highlights (fabric quality, certifications, weaving techniques)
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Image + text grids
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Editorial-style lookbooks
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Added theme-wide metafields for dynamic content:
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Fabric descriptions
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Certification info (OEKO-TEX, European Flax)
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Care instructions
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Material origin
Phase 2 — Enhanced Product Page (PDP) Functionality
Advanced Variant Management
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Variant swatches for colors (linen shades)
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Auto-update gallery on variant selection
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Variant inventory sync with Shopify backend
High-End Image Viewer
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Zoom + lightbox view
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Multiple lifestyle images with smooth transitions
Rich Product Information Tabs
Created using metafields + theme customization:
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Fabric composition
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Certifications
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Size chart
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Care instructions
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Shipping & returns
Complete the Look Recommendations
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Shopify Search & Discovery (AI-powered)
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Custom related-product logic for sets (duvet set, sheet set, pillowcases)
Back-in-Stock Automation
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Integrated back-in-stock alert module for out-of-stock shades or sizes.
Phrase 3 — Cart & Checkout Optimisation
Slide-In Cart Drawer
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Real-time shipping progress bar
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Upsell modules (“You may also like”)
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Gift wrapping option with custom line item properties
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Auto-discount code application
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free-shipping threshold messaging
Phase 4 — Shopify App Integration
Klaviyo Integration
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Automated email flows
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Product-triggered messages
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Back-in-stock + abandoned cart flows
Loyalty & Rewards App
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Rewards dashboard on account page
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First-order discount popups
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Referral discount feature
Reviews Integration
(Stamped.io / Judge.me-style)
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Star ratings on product cards
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PDP review widget
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Photo reviews from verified buyers
Search & Discovery
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AI-powered search suggestions
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Predictive search dropdown
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Smart recommendations on PDP and cart
Bundling App
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Build-your-own bedding bundles
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Auto-price adjustment based on variant selection
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Tiered discounting (save more with sets)
Results
Faster Product Discovery
Higher Traffic
Stronger AOV
Easier Content Management