CropKing
Website Redesign & Development
Quest Digital Services Used
Website Development
Overview
Established in 1982, CropKing is a family-owned leader in controlled environment agriculture. With over four decades of experience, the company offers innovative greenhouse and hydroponic solutions to growers across the United States and more than 20 countries worldwide. Beyond providing equipment, CropKing is committed to empowering growers through education, technical support, and real-world expertise.
Brand Objective
The goal was to redesign CropKing's website to enhance both the shopping experience and access to valuable educational content. The previous site was well-organized but lacked functionality to customize complex product packages, making it challenging for customers to explore tailored solutions for their growing needs. Additionally, limitations in shipping options and search functionality created friction in the purchasing process.
Execution
1.Improved E-Commerce Capabilities:
Streamlined the purchasing process with better shipping options and an intuitive search function.
2.Integrated Educational Resources:
Provided access to best practices, installation guides, and industry trends, supporting growers in making informed decisions.
Outcome
The redesigned website delivers an enhanced user experience, balancing e-commerce capabilities with in-depth product education. By transforming its digital platform, CropKing reinforces its position as a leader in controlled environment agriculture, making it easier than ever for growers to find the products, knowledge, and support they need to thrive.