Concho

Scaled Digital Advertising for Peak Season Demand

Quest Digital Services Used

Pay Per Click

Overview

Concho USA is a well-established, design-driven brand known for its high-quality accessories and headwear, catering to women, men, and children. With a strong heritage of craftsmanship and a loyal customer base, they approached us this year with a bold goal: to significantly ramp up their advertising budget and maximize returns during their critical peak season. They wanted a tight, data-driven marketing strategy that could scale performance while effectively managing both direct-to-consumer sales and existing wholesale commitments.

Challenges

Larger Budget, Larger Stakes

Concho USA increased their ad budget substantially compared to previous years, which required precise management and a strategy that could deliver scalable results without waste.

Highly Competitive Digital Market

Operating in a crowded online marketplace meant competing aggressively on platforms like Google Ads, Meta, and shopping feeds to maintain visibility and conversion rates.

Balancing Wholesale Sales

As a brand with wholesale distribution and D2C channels, Concho USA needed to grow online sales without undercutting their wholesale partners.

Seasonal Sales Pressure

With the summer season and a major sales event approaching, Concho USA aimed to hit ambitious sales targets over a short period, heightening the need for an efficient, high-impact ad strategy.

Execution Strategy

Google Ads

Brand Awareness (Top-of-Funnel): Leveraged rich video assets and high-impact creatives to keep Concho USA top-of-mind among potential customers.
Consideration (Mid-Funnel): Used asset groups to target audience segments with proven engagement and conversion potential.
Conversion (Bottom-of-Funnel): Implemented targeted impression share and smart retargeting using Performance Max to outbid competitors and convert interested viewers into buyers.

Meta (Facebook & Instagram) Ads

Prospecting: Identified an optimal price-point “sweet spot” through iterative testing — maximizing Average Order Value (AOV) while maintaining conversion volume.
Retargeting: Used single-video ads and customized copy to re-engage users who had previously shown interest but not completed a purchase.

Seasonal Campaign Strategy

For the summer sales peak, especially around the big promotion period:

Offered up to 40% off across products to drive urgency and increase conversions.
Rolled out targeted ad copy, vibrant creatives, and promotional assets across all platforms.
Optimized Product Feeds, Merchant Center promotions, and sitelink extensions to achieve maximum visibility during the sale.

Results

+74%

YoY Revenue Increase

+63%

Increase In CTR

+53%

Increase In ROAS

+24%

Increase In Conversions