Zoroy Luxury Chocolate

Increase In Organic Traffic by 400%

Quest Digital Services Used

Search Engine Optimization

Overview

Zoroy offers a wide range of chocolates for all occasions, designed and wrapped with care and passion. They also offer tailor-made packaging and can incorporate your own ideas to make your gift even more special.

In a fiercely competitive space like online bakery, achieving a good position on search engines is as important as having a great location in the physical world. For Zoroy, this was proving a real pain point.Their plans to scale fast were being held back by poor search engine rankings and a serious shortage of organic traffic to their website.

The Results

12+

Technical Issues Fixed On Website

460%

Increase In Traffic

25+

Blogs Written

23%

Unique purchases

Abhishek S, Director, Zoroy

“We recognized that we had very little organic presence and awareness on non-branded keywords, and that needed to change,” said Abhishek Singhania, Director. “If we could get more traction from organic search, we could start to complement the wins we were getting from paid channels with more sustainable traffic and revenue.”

The Execution

We first conduct a 3-step Seo Audit

An seo audit goes beyond just keyword placement. Its a deep dive into the technical aspects that could be impacting your site ranking potential

Using semrush site audit tool we discovered some critical issues that attention.

1. Broken link to xml site map, component for search engines to crawl and index the site effectively.

2. Identified pages lackingH1 tags, which are essential for both SEO and accessibility.
3. Pages with insufficient content for effective SEO.

4. The site lacked crucial markup, meaning they were missing out on enhanced search result snippet sand potentially higher visibility.
5. Slow loading pages within the website

Differentiated between online and offline competitors.

Utilised Semrush's organic research tool to identify 60 potential online competitors. On the basis of demographics boiled it down to 6 relevant competitors.

Social media icons on all product pages.

Building additional inbound links for the site.

Adding a blog page to drive organic traffic.

Created relevant content using Semrush topic research tool and Copymatic.

Utilised Google trends to look into trending topics.