BlueJay Bikes
Shopify Website Development
Quest Digital Services Used
Pay Per Click
Overview
In 2024, Bluejay Bikes partnered with Quest Digital to elevate their Shopify ecommerce experience and create a more conversion-focused, visually compelling online storefront. The goal was to build a high-performance Shopify store capable of showcasing their electric bike models, variants, and accessories with clarity while supporting seasonal promotions, dynamic pricing, and faster checkout flows. Quest Digital focused on enhancing product discovery, improving the customer journey, integrating scalable Shopify features, and setting up advanced marketing tools to help Bluejay accelerate growth across the US market.
Execution Strategy
Phase 1 — Custom Shopify Theme & UI Components
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A tailored, modern theme highlighting best-selling bike models.
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Promotional hero banners (e.g., 20% OFF All Bikes) dynamically controlled via theme settings.
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Modular homepage sections for product categories, features, testimonials, and sale events.
Phase 2 — Enhanced Product Page (PDP) Functionality
Advanced Variant Management
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Color and size variants with dynamic image + price updates.
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Variant-specific image galleries for each bike color.
Rich Product Content
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Detailed specifications, battery range, tech features, dimensions, warranty & support.
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Scroll-based sticky "Add to Cart" button for better conversions.
Cross Selling Elements
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Accessory recommendations (helmets, locks, racks, baskets).
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Pre-built bundles for bike + essentials.
Phrase 3 — Cart & Checkout Optimisation
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Slide-in cart drawer with live order summary.
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Auto-applied discounts for promotions & bundles.
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Shop Pay, Apple Pay & express checkout integrations.
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Cart-based recommendations to increase AOV.
Phase 4 — Performance & Technical Optimization
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Image compression (WebP) & lazy loading.
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Minified Liquid, CSS, and JS for faster load speeds.
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Reduced app load by replacing third-party features with custom theme components.
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Improved Core Web Vitals for mobile shoppers.
Results
Faster Product Discovery
Higher Traffic
Stronger AOV
Easier Content Management