Bellissimo Nail Salon
146% increase in bookings from Instagram
Quest Digital Services Used
Social Media Marketing
Overview
​Bellissimo Nail Salon is a premier nail care destination located in Mumbai, known for its luxurious services and exceptional nail artistry. With over 12 years of expertise, the salon has established itself as a trusted choice for those seeking high-quality nail treatments.​
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Brand Pillars:
1. Health-first: No refined sugar, clean ingredients
2. Fun & Relatable: Quirky voice, everyday moments
3. Indian-grown, Global-standard
4. Transparency & Trust
Platforms Leveraged
​1. Instagram
2. Facebook​​​
Objective
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Increase foot traffic to the salon by 30% in 3 months
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Grow Instagram followers by 50%
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Increase booking via Instagram DMs and online form
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Position Bellissimo as a local leader in luxury nail care and nail art trends
Our Strategies
Visual Identity & Branding
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Developed a cohesive Instagram aesthetic using a pastel palette and soft lighting
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Introduced brand elements (logo overlays, signature colors, unique highlight covers
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Creation of different content pillars​​
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We created several content pillars for content to be categorised. They were nails of the week, BTS posts, client testimonials, tips and care, seasonal specials (monthly promo, valentines day, holiday sets)
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Instagram reels ​& stories
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We created content around nail transformation, client reaction, first look reveal, trend alert, etc.
Results
+146%
Increase In Monthly Appointments From Instagram
+10.8%
Increase In Engagement Rate
+123%
Increase In Story Views
+71%
Increase In Instagram Followers