Bellissimo Nail Salon
146% increase in bookings from Instagram
Quest Digital Services Used
Social Media Marketing
Overview
Bellissimo Nail Salon is a premier nail care destination located in Mumbai, known for its luxurious services and exceptional nail artistry. With over 12 years of expertise, the salon has established itself as a trusted choice for those seeking high-quality nail treatments.
Brand Pillars:
1. Health-first: No refined sugar, clean ingredients
2. Fun & Relatable: Quirky voice, everyday moments
3. Indian-grown, Global-standard
4. Transparency & Trust
Platforms Leveraged
1. Instagram
2. Facebook
Objective
-
Increase foot traffic to the salon by 30% in 3 months
-
Grow Instagram followers by 50%
-
Increase booking via Instagram DMs and online form
-
Position Bellissimo as a local leader in luxury nail care and nail art trends
Our Strategies
Visual Identity & Branding
-
Developed a cohesive Instagram aesthetic using a pastel palette and soft lighting
-
Introduced brand elements (logo overlays, signature colors, unique highlight covers
Creation of different content pillars
We created several content pillars for content to be categorised. They were nails of the week, BTS posts, client testimonials, tips and care, seasonal specials (monthly promo, valentines day, holiday sets)
Instagram reels & stories
We created content around nail transformation, client reaction, first look reveal, trend alert, etc.
Results
+146%
Increase In Monthly Appointments From Instagram
+10.8%
Increase In Engagement Rate
+123%
Increase In Story Views
+71%
Increase In Instagram Followers